Critical analysis of nike history nike began as phil knights semesterlong project to develop a small business, which included a marketing plan. Nike fosters a culture of invention creating products, services, and experiences for todays athlete while solving problems for continue reading just do it. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. And the athletes helped nike design and market the products and. Using the 25day period for the relative strength index rsi it can be seen that while nike has fluctuated towards some strong sell indicators it has yet to cross the overbought line.
Nike this case is a group project that is due on march 28 just before class begins at 10. Wikiwealth offers a comprehensive swot analysis of nike nke. The findings of the study highlight nikes strategies which. A companys marketing mix refers to the strategies and tactics applied to execute the marketing plan, with focus on products, place, promotion, and price the 4ps. Top 10 nike competitors competitor analysis of nike. Reports fiscal 2019 fourth quarter and full year results. Nike is highly interested in the financial implications of the case. Nike is the most valuable sports brand in the world. The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. The total number of worldwide nike stores and factories are 1182. Its swoosh logo is instantly recognizable around the globe. This could also affect the marketing strategy in future. This is a swot analysis listing the brands key strengths, weaknesses, opportunities and threats.
After graduation, he teamed up with bill bowerman, his track coach at the university of oregon, to realize his. Nike grind, a rubber made from recycled shoes, an airbag made of 83% recycled polyurethane, and an upper mesh of 2025% recycled pet nike inc. Nike is one of the most recognized and famous brands in the world. This project was part of phil knights mba course at stanford university in the early 1960s.
The swot analysis is a useful methodological tool to analyze companies and arrive at a logical. Retail stores number nike brand factory stores 176 nike brand inline stores, including niketowns and employeeonly stores 33 converse stores including factory stores 84. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout developing economies like china, india. Each group will turn in one report sounds obvious, but might as well make it explicit. Strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. It sponsors individual athletes and sport teams in a wide variety of sports, and it also supports a large number of charity events, such as live strong, an organization that is financially supported by nike to cure cancer. Nike s popular catchphrase just do it and powerful celebrity endorsements have made the sportswear giant a household name across much of the world, as we explained in our pestle analysis of nike in this article, well be conducting a swot analysis of nike. It would affect the overall cost structure, supply chain breakdown and the ultimate pricing strategy of nike. Nike swot analysis a detailed swot analysis of nike. The use of the pattern illustration in the background is bold and very effective in capturing the attention of viewers, helping the site rise above competitors with more simplistic. Strategic analysis of nike by simon beckett on prezi.
Its swoosh symbol is easily recognized by everyone. Nike environmental analysis 1216536910789066 8 nike. Nike also spends a lot on advertising as well as research and development. Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your. Environmental education resources to commemorate earth days 50th anniversary. Nike financial ratio analysis nke nike financial ratio. Phil knight founder and ceo is often quoted as saying that business is war without bullets. With a net profit of just under two billion dollars in 2018, nike is truly a leader in the footwear and sports apparel markets. Jan 22, 2016 nike is an international corporation focused on designing, creating, and promoting high quality athletic wear. They formed blue ribbon sports nikes forerunner in 1962 to import hightech sports shoes from the japanese company onitsuka tiger. Oct 19, 2017 jordan brand has fallen from the resell market and it is hurting nike. The strongest of these three sbus is the footwear category where nike has a hold of 35% of the market, the largest share by %.
It was founded in 1964 as blue ribbon sports by bill bowerman. Nike is the largest seller of athletic footwear and apparel in the world. Nike uses it in its marketing information systems very effectively. Our free research report includes nikes strengths, weaknesses, opportunities, and threats. The indicator never crosses the overbought line located at 70, although it does come close on several occasions, especially in the early summer. Nike is trying to increase the nonus stores, as a result, the international converse stores reach to 45.
Nike swot 2020 swot analysis of nike business strategy hub. A critical analysis of nike csr2 linkedin slideshare. In addition to the information garnered through the sales website, one can access a new tool used by nike to rate the sustainability of materials used. Michael porter developed the five forces analysis model to understand the effects of external factors on businesses. Notes to consolidated financial statementsicontinued may 31, 2001 and 2000, respectively. Mar 25, 2015 nike is the most valuable sports brand in the world. Industry analysis recent performance industry analysis substitute products common size balance sheet, 19951996 income statement information, 19941996 common size income statements, 19941996 nike is one of the most successful manufacturers. This paper is about the financial analysis of nike inc. Nike swot analysis elaborates nikes internal strengths, weaknesses, opportunities, and potential threats. Dec 18, 20 nike uses customers feedback in order to bond with their loyal consumers larson, 2011. The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Nike is a global brand that is synonymous with quality and excellence. Phil knight, a dedicated long distance runner, developed a plan to make lowcost running shoes in japan and sell them in the united states as part of his work toward an mba degree at stanford. Key i importance 1 not important 10 very important c compared to competitor strength 1 almost the same 10 much better weakness 1 almost the same 10 much worse l likelihood 1 not likely to happen 10 going to happen.
How can nike be a globally recognized ethical brand. A comparative analysis of strategies and business models of nike. The facades, always spectacular, very visual and visible, they help one of his famous and wellknown as an inducement logo and. In order for nike to maintain there brand strength is to keep on doing these customer relationship to have the consumers loyalty and having a strong relationship. Nike environmental analysis 1216536910789066 8 free download as powerpoint presentation. Nike played a decisive role in defining the athletic and outdoor cluster and anchoring it in. Nike is at the front position of this surge in demand as people are looking for sports shoes, apparel and equipment. Download the pdf of the fy19 q4 combined nike press release and schedules. Nike leads the industry of textiles apparel and footwear with an. The nike homepage is a leading example of the ever evolving design of the web.
Managements discussion and analysis of financial condition and. Each report should have a cover page that contains the following the names of. Nike and global labour practices 3 company and industry background the nike story began when athlete phil knight met track coach, bill bowerman, at the university of oregon in 1957. Nike primarily does its business in three main strategic business units. Nikes apparel holds only 7% of the industry share and is struggling to compete with other companies. In general, nike stores carry implicit innovation and design, part of the imprint of the brand. Sep 02, 2015 but, for more information, i help some other photos of other shops i have found the net to make a more complete analysis. Cuizon, 2009 technology analysis political analysis according to pest analysis the technological enviourment can be taken as strength. Pdf this paper is about the financial analysis of nike inc. It is listed on the nyse and is headquartered in the united states. Brand image a strong brand image is a key strength for any brand.
It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Remote work advice from the largest allremote company. With a focus on striking graphics, the page is dominated by a photo of a new product. The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket.
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